Summary: The Mattress Firm American Sleep Index, created with YouGov, explores how events like Halloween, daylight saving time, and the 2024 Presidential Election impact Americans’ sleep. Findings show that while parents often keep bedtime routines on Halloween, daylight saving time disrupts mood and sleep patterns for many, especially Boomers. Surprisingly, most Americans aren’t losing sleep over the election, though women and Boomers expect to feel the most impact. This report highlights shifting cultural attitudes toward sleep’s importance and identifies major concerns that keep people awake at night.
Key Takeaways:
- Seasonal Events Affect Sleep Differently: Halloween, daylight saving time, and election season impact sleep routines, with daylight saving time causing the most disruption.
- Generational Differences: Boomers are more affected by daylight saving adjustments than Gen Z, while women and Boomers anticipate more sleep disruption from the election.
- Shift in Sleep Priorities: Americans increasingly recognize sleep’s importance, with many attributing sleepless nights to personal and financial concerns over political events.
Mattress Firm has partnered with YouGov to explore a question we all wonder about: What’s really keeping us up at night? Introducing the Mattress Firm American Sleep Index, a new report that delves into how major cultural events and life’s pivotal moments impact our sleep, mood, and overall well-being.
With Halloween, daylight saving time, and the 2024 Presidential Election around the corner, the Mattress Firm American Sleep Index reveals some surprising truths about these seasonal stressors.
Key findings include:
- Halloween Sleep Impact: Parents are sticking to traditional bedtime routines on Halloween night to avoid sleepless nights.
- Despite Halloween traditionally being a night where children are allowed to stay up past their bedtime for spooky fun, parents are planning to adhere to their normal bedtime routines in 2024. Forty-seven percent of parents with children under 18 plan to keep up with normal bedtime schedules even on Halloween night.
- More than a quarter (31%) of parents with children under 18 report Halloween night as one of the most challenging nights of the year to get their kids to sleep.
- While 39% of parents with children under 18 say it’s somewhat difficult for their children to go to bed on time on a typical day, only 24% feel that Halloween has any significant impact on their kids’ bedtime routine.
- Despite Halloween traditionally being a night where children are allowed to stay up past their bedtime for spooky fun, parents are planning to adhere to their normal bedtime routines in 2024. Forty-seven percent of parents with children under 18 plan to keep up with normal bedtime schedules even on Halloween night.
- Daylight Saving Time: Daylight saving time clock adjustments have a negative impact on Americans’ moods and sleep patterns.
- Over two-thirds (69%) of Americans experience at least minor negative shifts in energy, mood, and focus after observing the Daylight saving time clock adjustment.
- Boomers are nearly 54% more likely than Gen Z to experience at least a minor negative change (83% and 54% respectively).
- Fifty-seven percent of parents with children under 18 believe that adjusting the clock for daylight saving time has a significant impact on their children’s sleep patterns.
- Over two-thirds (69%) of Americans experience at least minor negative shifts in energy, mood, and focus after observing the Daylight saving time clock adjustment.
- No Election Night Jitters: The majority of Americans are not losing sleep over the 2024 Presidential Election; however, Boomers and women expect to be most affected.
- In what has been a hotly contested race dominating social media and the news, 71% of Americans report that they aren’t likely to lose sleep over the 2024 Presidential Election.
- Instead, Americans report personal matters and financial concerns (63% respectively), health concerns (58%), relationship problems (39%), and issues at work (30%) as the more common causes of sleepless nights.
- Among Americans who believe the 2024 Presidential Election would have an impact on their future sleep:
- More than half (56%) believe their sleep quality will be more negative when the results are tallied.
- However, younger generations (Gen Z and Millennials) have a more positive outlook in their future post-election sleep with over half believing (53%) it will positively affect their sleep quality.
- Half of men (50%) as compared to nearly two-thirds of women (63%) believe their future sleep quality will be negatively affected by the outcome of the election.
- In what has been a hotly contested race dominating social media and the news, 71% of Americans report that they aren’t likely to lose sleep over the 2024 Presidential Election.
“While I was surprised by some of the findings in the first Mattress Firm American Sleep Index, the results highlight a shift in cultural attitudes toward the importance of sleep and what Americans are prioritizing—as well as what’s keeping us up at night,” says Jade Wu, PhD, Board-certified sleep psychologist and Mattress Firm Sleep Advisor, in a release. “The quality of our sleep affects virtually everything we do. Whether you’re four or eighty-four, recognizing what may negatively impact our sleep is the first step toward improving its quality and overall impact.”
The Mattress Firm American Sleep Index will be released periodically, offering insights into how cultural moments affect the nation’s sleep—and expert tips to help you sleep through anything life throws your way.
“As America’s trusted authority on sleep, our goal is to help people rest easy, no matter what’s on their minds at night,” says Beth Garcia, vice president of communications at Mattress Firm, in a release. “While we’re glad to see that most Americans aren’t losing sleep over these major moments, Mattress Firm offers expert advice and sleep solutions for those who might be. With the launch of the Mattress Firm American Sleep Index, we’ll continue to uncover the moments when people need extra support to get a good night’s sleep.”
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