Summary:
Eight Sleep has entered the UAE market, introducing its AI-powered Pod mattress cover as part of the region’s growing focus on health and wellness. The Pod technology offers personalized cooling, heating, and sleep tracking to address common sleep challenges such as irregular schedules, stress, and temperature. This marks Eight Sleep’s first expansion into the Middle East, with plans to broaden its reach across the Gulf region by 2025.
Key Takeaways:
- Expansion into the UAE: Eight Sleep launches its AI-powered Pod mattress cover in the UAE, marking the company’s first step into the Middle Eastern market.
- Addressing Regional Sleep Challenges: The Pod’s features, such as temperature control and biometric tracking, target common sleep issues like irregular schedules and environmental disruptions.
- Future Growth Plans: Eight Sleep plans to expand its reach into other Gulf Cooperation Council countries by 2025.
Eight Sleep is expanding to the United Arab Emirates (UAE), offering its Pod technology, a smart mattress cover, to new audiences within the country’s growing health and wellness market.
As Eight Sleep’s first step into the Middle East, this expansion brings smarter sleep solutions to a region where sufficient rest remains a challenge. A recent study reveals that 40% of UAE residents are not getting enough sleep, with room for improvement in sleep quality. A notable 32% report irregular sleep schedules, while stress (48%) and temperature (36%) are cited as key factors disrupting sleep.
”The UAE is making big strides in health and wellness, with Dubai becoming a central player in that growth. People here are becoming more focused on their health and are seeking better sleep solutions to improve their daily performance. We’re excited to bring our technology to a market that’s ready for change, allowing us to meet the needs of health-conscious consumers and be part of the wellness shift happening in the UAE,” says Matteo Franceschetti, co-founder and CEO of Eight Sleep, in a release.
Eight Sleep’s Pods Now Available in the UAE
UAE residents can now experience Eight Sleep’s intelligent Pod technology, a smart mattress cover with artificial intelligence and health-grade sensors that automatically adjust cooling, heating, and elevation for optimal sleep. The Pod also tracks sleep fitness metrics—including heart rate variability , respiratory rate, and sleep stages—without requiring a wearable device.
“Eight Sleep is a game-changer for rest and recovery. With the ability to personalize your sleep environment, it adapts to your needs in real-time, helping you refine your quality of rest to stay in deep sleep for longer. It’s like having a personal sleep coach,” says Elie Abirached, PhD, a Dubai-based expert in biohacking and longevity and the founder of Limitless Human and Restore Fitness, in a release.
The latest model, the Pod 4 Ultra, is Eight Sleep’s most advanced version in its product line. With enhanced biometric tracking and twice the cooling power of previous models, it can reach temperatures as low as 13°C. Additional innovations like snoring detection, adjustable sleep positions, and tap-to-control technology allow users to fine-tune their sleep environment by tapping the sensors on each side of the Pod.
The Pod 4 Ultra is clinically proven to increase total sleep time, enhance deep sleep, and reduce snoring.
“Our Pod’s cooling technology is especially beneficial for regions like the UAE, where the summer heat can be intense. The Pod helps hundreds of thousands of people sleep better in many places around the world, but the overwhelmingly positive response we’ve received from users in warmer climates like Australia and southern Europe gives us confidence that the Pod’s cooling features are particularly well-suited for the UAE, all year around,” says Franceschetti in a release.
Looking ahead, Eight Sleep plans to expand into other Gulf Cooperation Council countries throughout 2025.
Photo caption: Pod 4 Ultra
Photo credit: Eight Sleep
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