Summary: Sleep Country, a Canadian specialty sleep retailer, commissioned a survey by Leger to explore the evolving sleep preferences, habits, and challenges of Canadians. The survey revealed that nearly half of Canadian adults struggle with sleep, with stress, mental overactivity, and room temperature being the top disruptors. Technology was noted to both negatively affect sleep patterns and be used by many to aid in relaxation. The survey also emphasized the link between sleep quality, mental health, and overall well-being, with many Canadians recognizing sleep’s vital role in mood and productivity.
Three Key Takeaways:
- Half of Canadians Struggle with Sleep – Nearly 16 million Canadian adults experience sleep difficulties, with the majority reporting feeling unrested and facing lower energy and productivity as a result.
- Technology’s Complex Role in Sleep – More than 60% of Canadians report that technology has disrupted their sleep patterns, yet 40% use tools like sleep apps or sound machines to improve sleep.
- Mental Health and Sleep Are Deeply Connected – Two-thirds of Canadians report a noticeable mood boost after a good night’s sleep, and 78% say poor sleep contributes to feelings of anxiety and depression.
Sleep Country, a specialty sleep retailer in Canada, commissioned market research company Leger to conduct an in-depth survey about evolving sleep preferences, behaviors in recent years, and how sleep affects different aspects of Canadian lives.
According to the study, half of adults in Canada, a figure representing nearly 16 million people, said they have trouble sleeping.
Key findings from the survey include:
- Half of Canadians (48%) have trouble sleeping, with over 80% not feeling well rested when they wake up, and 64% citing mood swings, lower energy, and decreased productivity as the most common side effects of a bad night’s sleep.
- Nearly one in three (31%) Canadian adults are less satisfied with their sleep habits than they were just a year ago, with stress, mental overactivity, and room temperature topping the list of sleep disruptors.
- Technology has significantly disrupted the sleep patterns of more than half of Canadians over the past five to 10 years, with over 60% reporting an impact. Interestingly, four in 10 Canadians stated that they use technology to improve their sleep such as, meditation or relaxation apps, sound machines, white noise apps and sleep tracking app, highlighting the complex relationship between our devices and our well-being.
- In a bid for better sleep, 50% of Canadians avoid caffeine, heavy meals before bed, and create cozy sleep environments to build healthier bedtime routines.
- Sleep is the cornerstone of mental health, with two-thirds of Canadians noticing a dramatic mood boost after a good night’s rest, and 65% recognize the deep connection between sleep and mental well-being.
- Nearly four out of five (78%) Canadians stated that poor sleep contributes to feelings of anxiety and depression.
- For over 90% of Canadians, their bed isn’t just for sleeping—it’s a sanctuary of comfort and relaxation.
- On average, Canadians sleep for an extra half-hour on weekends compared to weekdays, with women more likely than men to use their days off to catch up on rest.
- Mattress satisfaction is closely related to sleep quality. Canadians who are extremely satisfied with their mattress are 30% more likely to report high-quality sleep.
The study on evolving sleep preferences was conducted by Leger from Aug 2-8 and surveyed 2,008 Canadians aged 18-74. The margin of error is ±2.2%.
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