Summary:
Foria, a natural wellness brand known for its intimate health products, has acquired Ned, a company specializing in plant-based remedies for sleep and stress. The acquisition marks Foria’s expansion into new wellness categories, offering products like magnesium-infused blends and CBD tinctures alongside its existing lines for intimacy, period care, and menopause. Both brands share a commitment to sustainability and holistic wellness.
Key Takeaways:
- Expansion into New Wellness Categories: Foria’s acquisition of Ned broadens its offerings to include sleep and stress solutions, complementing its existing focus on intimate health and period care.
- Shared Commitment to Sustainability: Both brands prioritize sustainable practices and plant-based remedies, aligning their missions to promote holistic wellness.
- Marking a Milestone for Foria: The acquisition comes as Foria celebrates its 10th anniversary, signaling its growth and dedication to addressing a broader range of health concerns.
Foria, a natural wellness brand known for its solutions for intimate health, is acquiring Ned, a maker of holistic remedies for sleep and stress.
The acquisition, coming on the heels of Foria’s 10th anniversary in August, will enable Foria to offer its customers a wider range of products, including magnesium-infused blends and full-spectrum CBD tinctures and capsules. In combination with Foria’s existing lines of topical and skincare products supporting intimacy, period care, and menopause concerns, the acquisition of Ned extends Foria to the new sectors of sleep support and stress reduction.
“Foria is thrilled to welcome Ned to our family and to continue pioneering solutions that redefine holistic wellness,” says Jon Brandon, Foria’s CEO and co-founder, in a release. “This acquisition isn’t just about products; it’s about creating a more connected, healthier, and fulfilled life for everyone. Quality sleep is an often-overlooked component of vital, full-body well-being and intimate connection and we’re excited to answer our community’s call for solutions that address this essential aspect of health.”
Foria, recognized for its focus on innovation and sustainable practices, sees alignment with the Ned brand, which emphasizes plant-based solutions and environmentally conscious production.
“We’re very excited about this next step in Ned’s journey to achieve wider exposure for the brand,” says Ret Taylor, Ned’s co-founder, in a release. “We’ve long been committed to creating products that help people feel better and live better through the powers of the natural world. We’re delighted to find a company with aligned values to take the Ned brand to the next level.”
The acquisition was facilitated by the expertise of NP Capital Advisors, whose insights and guidance helped streamline the process and ensure a successful transition.
Photo caption: Ned sleep products
Photo provided: Foria
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