Summary: Nox Medical has launched Nox Medical Canada Inc., marking its first physical presence in Canada to streamline the distribution of sleep testing equipment. This expansion follows significant growth in sleep diagnostic sales in 2023 and aims to enhance logistics and customer support for Canadian healthcare providers. The new entity will allow for direct sales and improved shipping times, reinforcing the company’s commitment to the Canadian market.
Key Takeaways:
- Nox Medical’s new entity in Canada represents its first physical location, enabling direct sales and better logistical coordination.
- The expansion aims to improve shipping times and on-the-ground customer support for Canadian healthcare providers.
- This move follows significant growth in sleep diagnostic sales in 2023, with further growth anticipated in the Canadian market.
Nox Medical, a provider of sleep testing technologies and the medical device business of Nox Health, announced the launch of its newest business entity, Nox Medical Canada Inc.
The new entity will expedite the process of getting its sleep testing equipment directly to healthcare providers throughout Canada.
Nox Medical is expanding its operations into Canada following significant growth in sleep diagnostic sales in 2023. With continued growth anticipated, the company decided to expand its on-the-ground operations to reinforce its commitment to customers in Canada.
“We see the opportunity in the Canadian market, and we are really investing in our growth for Canada,” says Nox Medical’s vice president of Canadian business development and sales Natalie Morin, who oversaw the opening of the new location, in a release.
Direct Sales and Improved Logistics
Nox Medical has sold diagnostic sleep testing equipment in Canada through a distribution model since 2015. The new entity represents the first time Nox Medical will have a physical location in Canada, where devices will be sold and shipped directly from Canada and logistical operations will be coordinated.
“Our focus is to streamline the sales process for our customers. Our commitment is long-term and we’re dedicated to serving and supporting them. Establishing a local presence proves we’re here for the long haul,” says Morin in a release.
Milestone in Canadian Market
After the launch of the new location, Nox Medical now has on-the-ground logistics and shipping operations in Ontario, Canada, “a milestone that will streamline the process of getting devices and consumables into the hands of customers,” according to a release from the company.
“One of the primary strategies to grow our business in Canada is to open our own operations there. With the first orders already shipped from our new warehouse, our goal is to streamline the process for our current Canadian customers while also expanding our reach to new ones. This is also how we grow and expand Canada for Nox,” says Ingvar Hjálmarsson, president of Nox Medical, in a release.
The Nox Medical team in Canada celebrated the opening this month with the first Nox A1s polysomnography and Nox T3s home sleep apnea tests packed and shipped from Canada.
“We look forward to doing more business across all provinces as a result of this strategic initiative, thereby fulfilling the clear demand from Canadian sleep professionals for solutions that can support their diagnostic needs,” says Hjálmarsson in a release.
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