Summary: A recent survey has found that Samsung’s WindFree air conditioner is primarily chosen for its ability to enhance sleep quality, with 58% of users citing “comfortable sleep” as their main reason. The technology, which evenly distributes airflow through micro air holes, has seen global sales growth since its launch in 2017, according to Samsung. Users also appreciate the energy-saving benefits and the minimized physical irritation provided by the WindFree mode.
Key Takeaways:
- Primary Use for Sleep Improvement: The survey revealed that 58% of WindFree air conditioner users choose the technology for its ability to provide comfortable sleep.
- Significant Sales Growth: Since its global launch in 2017, Samsung’s WindFree air conditioners have experienced an average annual growth rate of 30.7% over the past three years.
- Additional Benefits: Users also favor WindFree technology for its energy savings, reducing electricity use by up to 77% in WindFree mode, and its ability to provide even cooling and minimize physical irritation.
A recent survey reveals that Samsung’s WindFree air conditioner is widely used for improving sleep quality, with most users citing “comfortable sleep” as their primary reason for choosing the technology.
Since launching globally in 2017, sales outside Korea have continued to grow with the average annual growth rate reaching 30.7% over the past three years (as of the end of the first half of 2024), according to internally collected data of air conditioners and system air conditioners from early July 2021 to late June 2024.
Samsung Newsroom explored why this air conditioning technology has been so well-received by global consumers.
The survey of 1,840 respondents from Brazil, India, Italy, Korea, Thailand, and the United States revealed that 44.6% (820) favor WindFree air conditioning. More than half of these users (58%) selected “comfortable sleep” as their primary reason for choosing WindFree air conditioning.
In addition, the survey showed that air conditioners are most used before and after bedtime. Nearly half (48%) of respondents use their air conditioners from 9 pm to bedtime, followed by 42% during sleep.
The structure of air conditioners with WindFree technology allows airflow to be evenly distributed through 270,000 micro air holes. Once the room reaches a set temperature, the unit automatically switches to WindFree mode, cooling the space without the sensation of cold air on skin.
Other Reasons for WindFree Tech
“Energy savings compared to normal mode” was the second reason users preferred WindFree™ air conditioning. As energy savings gain interest in the face of climate change, the survey results indicate that WindFree technology addresses consumer demands for reduced electricity consumption.
In WindFree mode, electricity use is reduced by up to 77% compared to maximum cooling environments, offering savings on electricity bills during peak summer months, according to a release from Samsung.
Additionally, respondents chose WindFree air conditioning to ensure “even cooling” (50%), “minimizing physical irritation” (48%), and utilize “AI automatic cooling” (44%).
Photo caption: Samsung WindFree air conditioner
Photo credit: Samsung Newsroom
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