Summary: Sleep Doctor has appointed David Kopp as CEO, a move that aims to accelerate its direct-to-consumer business expansion, with plans to enhance accessibility to sleep health resources and at-home testing. Kopp, who replaces co-founder Patrick Gavin, brings a background in consumer healthcare and digital media to the role.
Key Takeaways:
- New Leadership for Growth: David Kopp, former CEO of Healthline Media, has been appointed CEO to drive Sleep Doctor’s direct-to-consumer growth.
- Focus on Accessible Sleep Care: Sleep Doctor plans to improve consumer access to affordable, at-home sleep testing and sleep health resources under Kopp’s leadership.
- Enhanced Consumer Education: The company aims to empower consumers through its brands, offering resources to help individuals understand sleep science and improve sleep habits.
Sleep Doctor, a sleep health company dedicated to enhancing wellness through sleep, announced the appointment of David Kopp as CEO.
Effective immediately, the move will accelerate Sleep Doctor’s direct-to-consumer business. Kopp, who previously served on the board of directors, replaces co-founder Patrick Gavin, who will transition to a board director role.
“David is the right person at the right time to lead the next phase of growth for our business,” says Gavin in a news release. “He brings deep expertise in consumer-driven healthcare businesses, along with proven leadership abilities which will enhance our capacity to meet the growing consumer demand for clinical sleep health products and educational resources.”
Kopp also serves as executive chair for Oar Health, where he provides strategic guidance to a business simplifying access to prescription-based alcohol addiction treatment. Previously, he was the CEO of Healthline Media, a digital health site. During his decade of leadership, Healthline grew from 1 million monthly US visitors to over 70 million, with global visitors reaching 350 million during his tenure. He led the company through two successful acquisitions, leaving in 2020.
“I couldn’t be more excited to join Sleep Doctor at this time,” says Kopp in a news release. “I see tremendous opportunity to help millions of people sleep better. Accessing quality sleep care has been far more difficult than it needs to be and we are already changing that with cost-effective, comprehensive, at-home sleep testing and a consumer-centric approach to both sleep wellness and clinical sleep care.”
Sleep Doctor, through its family of sites and brands (SleepDoctor.com, SleepFoundation.org, SleepApnea.org), aims to empower consumers to better understand the science of their sleep, make informed product decisions, and build health-transforming sleep habits.
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