Summary: SleepScore Labs partnered with a US insurer to integrate sleep tracking and personalized coaching into an existing fitness incentive program, offering participants monetary rewards for tracking their sleep and maintaining consistent sleep habits. The initiative led to improvements in both sleep quality and fitness engagement, with a large portion of participants showing measurable benefits in sleep metrics and activity levels.
Key Takeaways:
- Sleep and Fitness Synergy: 73% of participants experienced improvements in sleep metrics, with frequent trackers seeing the most significant gains.
- Monetary Incentives: Participants earned additional monetary rewards for tracking sleep, which contributed to increased engagement in both sleep tracking and physical activity.
- Increased Engagement: The program boosted overall engagement in the movement program by 27%, with sleep trackers showing a 48% increase in their participation levels.
SleepScore Labs partnered with an insurer in the United States to offer sleep tracking and personalized coaching as part of an existing incentive program designed to promote increasing one’s steps and physical activity.
Participants of the existing movement program were offered an add-on to track their sleep and earn additional monetary incentives for every night they tracked or maintained consistent bedtimes, among other sleep metrics.
The complementary sleep incentive program’s goal was to promote awareness around sleep habits and health, encouraging participants to prioritize healthier sleep as part of a healthy lifestyle. After two months of the sleep tracking program’s adoption, participants showed bidirectional benefits on both activity levels and sleep quality.
Findings from the sleep and fitness program:
- Sleep Improvement:
- 73% of the users experienced sleep improvement in one or more sleep metrics
- 43% of the frequent trackers experienced statistically significant sleep improvement
- Impact on Fitness Program:
- Overall engagement in the movement program increased by 27% among all members engaged with SleepScore Labs.
- Participants who tracked their sleep demonstrated a 48% increase in their engagement levels.
- The longer members stayed with the program, the greater the opportunity to show statistically significant sleep improvement.
- As the number of nights tracked per user increased, a greater proportion of members show statistically significant sleep improvement.
- Despite some fluctuations, there was a consistent positive trend in sleep improvement over time.
“For a nominal cost to incentivize sleep tracking as part of an activity challenge, real people can experience positive change in their lifestyle habits,” reads a release from SleepScore Labs. “This opens the door to making more proactive health choices and reducing healthcare costs as a direct result. This kind of program can be adopted in many situations and environments such as corporate wellness programs, preventive healthcare programs, chronic disease management programs, and post-op recovery programs.”
ID 321497447 © Yuliia Kaveshnikova | Dreamstime.com
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