Summary: Dow and GoodBed have teamed up to create a standardized mattress testing program, combining GoodBed’s mattress evaluation framework with Dow’s materials testing capabilities. This collaboration aims to establish scientific testing standards for the mattress industry to … [Read more...]
HEKA Unveils New AI Mattress with Enhanced Technology
Summary: HEKA, an AI mattress brand by iFutureLab Inc, has launched its sixth-generation AI mattress, building on the innovations of previous models. This new version aims to enhance the system’s response speed, autonomous feedback learning, and dynamic adaptation throughout the … [Read more...]
Study Reveals Top Mattress Features Consumers Want in 2024
Summary: Sit ‘n Sleep, a Southern California mattress superstore, released a study combining consumer research and industry insights to reveal what buyers want in a mattress in 2024 and how these factors influence their purchasing decisions. The study highlights the importance of … [Read more...]
Mattress, Pillow Brands Re-Launch with Family-Focused Identity
SleepOvation and SleepOvation Baby—known for research-based, US Food and Drug Administration (FDA)-listed sleep products including mattresses and pillows for babies, children, and adults—is rebranding under the collective brand identity Kiwi Sleep. The initiative, which includes … [Read more...]